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A Vegetarian’s Guide to Bodrum, Turkey

Vegetarian Mezzes in Bitez @ Bodrum’un Mezecisi

Bodrum is delicious, health-trendy not! If you are into the vegan lifestyle or organic raw or gluten-free diet, Bodrum can’t deliver. We spent two months searching for places that can provide clean health-food but alas, we didn’t have many breakthroughs. Below are reviews of the only two mainly-vegetarian restaurants on the Bodrum peninsula.

KISMET LOKANTASI

Atatürk Bulvarı No: 35 / A Konacık Bodrum, Turkey (Behind Finansbank)
+90 252 319 0096        Hours: 11am-4pm

Open only for lunch, Kismet Lokantasi is the first Slow Food restaurant on the Aegean. Located on a side street in Konacik, a town right outside of the Bodrum harbor, Kismet Lokantasi offers an array of Turkish/Aegean vegetarian dishes.

The restaurant is set up with a collective feel of a canteen– patrons must gesture to the manager what dishes they want from the glass counter. After the manager has written down the order, one must find a place to sit among the communal tables. There is both indoor and outdoor seating. Miraculously, the food arrives at one’s table within minutes — even though the  manager doesn’t give out numbers or take a name!

tomato and eggplant mussaka, shepard salad, chickpea mash, hummus, yoghurt with mint, quinoa bell pepper salad

The scrumptious healthy home-cooked meal is served on small white plates in order for everyone in your party to share and get in on all the flavors. The manager, the waiters and the cashier are all very helpful and rich in smiles. Prices are extremely fair thanks to the fact that this lokontasi (casual restaurant) is only known by locals; in fact, each time we dined here, we were the only foreigners.
Tip: Either get here before noon or after 2:30pm as it gets very busy! Be aware that some of the dishes may already be sold out if you get here in the late afternoon.

Dont Forget! Kismet Lokantasi only serves lunch!

BODRUM’UN MEZECISI

Atatürk Bulvarı No: 35/C Bitez
Bitez, Bodrum, Muğla (Down the street from the famous Bitez Dondurma)
+90 252 363 9500

Tired of eating at restaurants? Head to Bitez to pick up great vegetarian take-out. Like Kismet Lokantasi, Bodrum’un Mezecisi is also part of the slow food movement but rather than serving Aegean dishes, this mezze-deli specializes in Ottoman cuisine. They offer 30 cold mezze dishes daily and one hot dish after 2pm  (at the moment, it’s spinach fritters).  Dishes are priced by weight so you can get exactly as much as you want.

Yes, you can dine-in at this mezze-deli but they prefer if you take out. 

On the plate: Hummus, green beans in olive oil, spicy yoghurt, chinese cabbage, walnut mash

On the plate: Hummus, green beans in olive oil, spicy yoghurt, chinese cabbage, walnut mash

 

A guide to Organic Health Food stores in Beirut

While some may feel “home” in bookstores, at the hairdresser or whilst playing a video game, my comfort place is rather niche: any health food store. I grew up in Marin, a suburb of bohemian San Francisco, where I was never far from kamut bagels, almond milk (soy milk was the trend in the 90s but now it’s almond), quinoa salads and superfoods (ex. Chia, collard greens, wheatgrass) etc. And so now, when travelling, I try to find health food stores wherever I may be.

Below is a reviewed list of stores in Beirut which pride themselves on their organic and biodynamic certifications.

Note: I would recommend using Google maps for exact locations.

 

Al Marej Organic Food Store 

Fresh goat cheese from Al Marej

Fresh goat cheese from Al Marej

Abdul Wahab El Inglizi Street, Achrafiyeh, Beirut

01 210 211

https://www.facebook.com/AlMarejOrganicFood/

 

Al Marej offers everything from organic halal meat, dairy products, fresh veggies, jams, vinegars, healthy snacks, olive oil to essential oils and organic body

Al Marej Farm in Laklouk, Lebanon

Al Marej Farm in Laklouk, Lebanon

products (of which 85% are from their own certified organic farm). Although the store may not appear as full as others, their products are the most authentic, tasty and fresh. Everything I have bought there has been “the best of the best” (i.e. I have tried at least 10 olive oils in Lebanon, the one they sell is the richest most delicious). When I asked the elderly owner how he first got introduced to organics, he smiled and said: “I have always been a farmer!” Yes, there was a time when the term “organic” wasn’t necessary, one was just a farmer. Sigh.

Al Marej offers daily and weekly delivery of their produce.

 

 

A New Earth

Zahrat Ihsan, Achrafieh, Beirut

01 219 920

 

A fairly big store with a wide selection of imported goods. Fresh produce selection is not impressive, nor is the staff, but they may have what you need if you are looking for something particular. Note: This health food store is quite tricky to find so I would recommend saving their phone number and bringing a Smartphone (Google maps!)

 

BiolandScreen Shot 2014-08-28 at 12.08.30 PM

Sioufi, Achrafieh

+961 1 398111

http://bioland-lb.com/contact.php

 

Bioland is a very clean store that offers fresh produce from their farms in the north of Lebanon, including dairy, meat and jams. The store also sells packaged imported goods like Chia seeds. I was most excited to see fresh bags of kale! I have been looking everywhere for kale and Bioland has a bountiful supply. However, while their banana jam was quite tasty, the dairy products from their farms were inedible and had to be thrown out (the cheese had gone bad) and the yoghurt was not good at all. They offer a daily specialty dish, which is very clean and tasty, and a good option if one is tired of fat-filled too-many-ingredient dishes present at most restaurants.

 

CarrafourIMG_5701

Beirut City Center

Hazmieh

This mega-market has a fairly decent selection of organic Biomass produce. Cucumbers and tomatoes can be quite tasty if you are lucky enough to go to the store on the days they get their deliveries.

 

Beirut Bio CenterScreen Shot 2014-08-28 at 12.10.15 PM

Hazmieh, next to Yuppie Park and City Centre

03788613

http://www.beirutbiocenter.com/

 

A place for *macrobiotic lovers, Bio Center is hosted in a run down monastery-like house. They have a VERY small selection of imported products and no fresh produce for sale. So what exactly is the Bio Center? It’s a macrobiotic restaurant that serves a selection of daily dishes (all very heavy in grains and rice!).

On a personal note, the “Center”, located on the side of the highway, felt like a creepy commune. The brick entry path was breaking off and as soon as I walked through the metal doors I wanted to turn to leave. Once inside, I was met with no friendly welcome; the owner was nowhere in sight and the grounds were deserted except for a scruffy man sitting in the corner of the room eating silently.

 

*Macrobiotic:  a dietary regimen which involves eating grains as a staple food, supplemented with other foods such as local vegetable, and avoiding the use of highly processed or refined foods and most animal products (Wikipedia).

 

Souk Al Tayeb

Every Saturday from 9-2 at Beirut Souks

 

Don’t have high expectations when you go to Beirut’s only farmers market. While at first glance it may seem impressive, variety is limited and some of the produce appears artificial (see: rose water, jams etc.) Maybe it’s the markets’ setting (an extremely ritzy mall in downtown Beirut), but the whole affair appears to be a circus for tourists and expats living in the city. Saying that, you can find some gems; local eggs, fresh stevia, organic body soaps and what my mother can’t seem to find anywhere else: barley tea from Egypt. Check it out for yourselves and see what you think, just don’t buy their kishik! (powder made from goat and cows milk mixed with bulgur wheat).

 

 

Apology to Beirut

In a prior post (Living Beirut? No, I prefer to be a summer tourist) I lashed out against living in Beirut (construction on Sunday, lack of security, traffic etc.) and now, living in New York City, which some consider “the center of the world,” I feel I must apologize to Beirut by talking about my living experience here in NYC.

Let’s start at the beginning. I am from California and we do not have cockroaches. So, when I moved into my studio apartment on September 2nd, 2013 I completely lost it when I found cockroaches hosting cocktail parties on my floors. And they wouldn’t even die when I put them down the toilet!

Dressed in my nightly layers

Dressed in my nightly layers

Then in November, when it started to get winter-coat cold and I needed heat, of course the radiators in my apartment didn’t work. It was so cold in my studio that even when the tough superintendent (what one would call a janitor in Lebanon) walked into my apartment, he had to put on a big winter coat and boots. To cope, I wore double socks, a hat, two pairs of pajamas, a sweater and a scarf to bed and still had to sleep in fetal position to feel almost comfortable. Frozen nights were finally warmed when I bought a small heater, and the radiator was fixed for a wooping fee of $700 dollars (thank God my landlord paid). Then the winter really started to never end.

Evil mice in the Nutcracker Ballet

Evil mouse in the Nutcracker Ballet

Next there were the mice. I ignored it for a while, pretended I didn’t hear scurrying. It’s your imagination I told myself until I actually saw one! Its long tale snaked across my kitchen floor and I screamed. In California, due to an outside compost bin, my family’s home hadrats, but out in the open, in big spaces, it isn’t quite as petrifying. Here, in my tiny apartment, with no real door between the kitchen and my bed, it was terrorizing. In my head, the mice in my kitchen became bigger than the humongous mice dressed in military suit found in the Nutcracker ballet. I went out to buy glue mice traps and caught the mouse soon after. All I wanted was to get out of this mouse-infested apartment. Why am I here?  I kept asking myself.

My disconnected toilet pipe from the pipe in the wall

My disconnected toilet pipe from the pipe in the wall

There was the leaking sink and then there was the toilet problem. All of a sudden, the toilet flush stopped working. The hinge itself had no leverage. Now, this could get awkward pretty fast if I don’t get someone to fix it! Thank God I hadn’t eaten or drank much that day. Subsequently, the whole back of the toilet got disconnected from the pipe in the wall. Water sprayed to flood the bathroom and reached the living room. I had had it.

In March, a small electrical fire occurred when the vacuum was plugged in; wires were so old. And then, there was the gas leak. Supposedly there was more than one! Although plumbers fixed the leak a week after it was discovered, the whole building did not have gas (which means did not have a working stove, oven and dryer) for at least a month. It could have been worse—thank God we had hot water.

When I was in Beirut, I never once had these problems that seem so 19th century. I never once saw a rat or mouse and the bathroom only flooded when I put paper down the toilet when I shouldn’t have.

Today, I found nesting cockroaches in my AC. So, living NYC? No, I prefer to be a spring tourist, and I am heading back east.

Beirut’s Best Restaurants

In spending eight months in Beirut, going out to eat almost every night, I got to taste much of the booming food scene. I want to help others find the best source and so have compiled a list of my favorites (more to come soon).  Voilá my top picks for Lebanese, American/Grill and Japanese restaurants.

*Note: All the restaurants on this list I have been to at least twice to double-check my taste buds.

Lebanese Al Aajami

This restaurant is very old school Lebanese but the food is innovative and oh-so-fresh. The appetizers change daily: from artichoke salad to a cheese dish with pomegranates and the best hindbe (greens) I have ever tasted. Al Aajami is known for its shwarma and kabab and after trying their meats I can say there is nothing like it! I have always thought of shwarma as street food, but I had no idea what I was missing! Their shwarma is so tender, succulent and just melts in your mouth. The restaurant is a hot spot for those in the know, such as a parliament member who only gets his food from this hidden gem. Unlike most Lebanese restaurants, the menu is in Arabic only so bring someone that speaks the language.

I have been to the other famous Lebanese restaurants (Mounir, Tawlet, Babel, Karamna etc.) and this restaurant is two steps above these delicious Lebanese staples.

Delivery available

Rafic El Hariri Ave. Ramlet El-Baida

+9611802260

American/Grill Aarayes Restaurant

Even after going to eat at The Corner Bistro in NYC (rated best burger in the city) Aarayes burger rates higher on my list. The meat is lightly spiced and of the highest quality. I have tried their cheeseburger (which is not too cheesy but still melts in the mouth) as well as their Mexican burger (peppers etc.) and both hit the spot. Their meat is not greasy but feels luxurious. I also love their grilled chicken; even when I asked for well-cooked meat, it was still juicy and so tasty—not dry at all. The quality and chicken beats Hawa and all the other brands hands down and, if I may say so, tastes even better than home grilled.

This restaurant/diner is immaculately clean and their food is always on point. I have never been there on an “off” day. If you walk into the small casual restaurant and it isn’t crowded don’t fret: most of their customers order delivery!

Boulevard Camille Chamoun

+961 76 166 156

https://www.facebook.com/3arayes.net

Sushi Kampai

I had no idea what to expect when I arrived at this famed downtown spot, but I would soon taste freshness and innovation not seen in other Beiruti sushi restaurants. Contrary to the sushi, Kampai is unassuming. Unpretentious, the service is very good even when it’s crowded. The sushi salads are especially tasty and abundant. The spicy crispy salmon salad is my favorite and comes in a cocktail-like glass; perfect if you want to avoid rice. All the fish tastes extremely fresh unlike at other sushi restaurants (for example at Soto). They also have a wide variety of cooked dishes and their chicken teriyaki was authentic and tasteful. Reservation recommended for dinner.

Ground Floor, Palladium Building, Rafic Salloum Street

70 315215

Living Beirut? No, I prefer to be a summer tourist

IMG_5907I’ve survived a good four months in Beirut, but have gotten to the point (well, I arrived at this stage a few weeks ago to be honest) where my nerves are on edge and my love for some of the luxuries of the U.S. (a sense of security that a civil war won’t break out tomorrow, no construction on Sunday, good Mexican food etc.) are at an all time high.

I love the idea of this multi faceted country, rather than its present state, and I am starting to understand why 12 million Lebanese live outside the country and only 3.6 million inside its borders.

Before coming to Lebanon, I had a conversation about the general instability of the world based on a mostly financial US-based perspective. I profoundly recall how my friend replied that financial instability is nothing compared to lack of safety and security found in the Middle East and other volatile regions, “economic and security crisis are incomparable: one is paid in stocks and bonds while the other is paid in blood.”  Now I understand his point.

Security

Lack of security, where advised to stay indoors, is quite disconcerting (referring to the clashes in the south of Lebanon due to Sheikh Assir ). While Lebanese are used to upheaval, a humvee barreling down the street just makes this girl cringe and hide her head under the covers. I cannot tell you how many times I have asked myself why go through this when I don’t have to? But then the sun rises upon a new day and Lebanese begin their shopping, club-hopping ways. Delusional? Or just a coping mechanism? I would say, delusional because they, or better said ‘we’,  need a coping mechanism to remain sane and survive with the least damage.

Empty Beirut

Borded up shops in eerie downtown

Borded up shops in eerie downtown

Due to the lack of political stability (and the general boycott of Lebanon by gulf countries), Beirut’s posh downtown area is empty. Storefronts remain, but house no merchandise. The only way a few restaurants have survived is thanks to Saudi ownership. I cannot tell you how many times I have been the only guest in restaurants which were buzzing just a year ago.

Insane pricing

Prices are skyrocket high; everyone is trying to milk whatever money is left in the country while people continue to ‘live big’ all on debt. That is, if you can still find banks or people to lend you money.

Food

Besides the greater problems affecting the country, homesickness has trickled in. It has come in many forms and as a result of many happenings (as mentioned above). Surprisingly,  Lebanese food, which I have always adored, has even become dull and even gag worthy to my taste buds. I can’t tell you how much I miss Californian cuisine. I even found myself describing one of my favorite dishes to my friends (avocado slices on bread drizzled with thick Italian balsamic vinegar and sea salt).

Good News!

The view from my apartment

The view from my apartment

Some exciting news is that I have moved apartments to a great place over-looking the sea. Most importantly, it is QUIET! I have been able to sleep more than I ever did in the past four months spent in my extremely noisy apartment where my Sunday wake-up was a forced 7.30am due to sawing. So, I am much happier and at peace.

More later…and NYU in the fall.

Neophyte in Beirut Ep. 2

It has been a long time since I have written and I don’t have much of an excuse other than starting my internship, getting used to every day living and barking down serveeces (group taxis) on the side of the street.

Saturday night stroll. I guess, the shoes show my Leba-morphosis

Saturday night stroll. I guess, the shoes show my Leba-morphosis

Although I have already been here two months, I still make small snafus and have not assimilated as I had hoped (except for the amount of times I order take-out delivery per week). Even though I understand a lot of Arabic, my Lebanese is still sketchy; I get by in rolling my r’s and extending my s’s in a Leban-ized accent while speaking English.Even though it is extremely frustrating not being able to speak a language fluently (not to brag, but I usually pick up languages in a synch) I have come to terms with the fact that I may just not get this one.  In Lebanon, I’m not forced to speak Arabic and so have gotten, one could say, lazy with the language. Here, if one doesn’t speak English, usually they speak French, which is no problem to me as I switch into French Lebanese: ‘merci’ with a strong rolling r sound. So, I live with little barrier of language.

Well, that is most of the time. While ordering food on the phone there are still a few mishaps. First, the tricky part is describing where I live! Here, there are no strict house addresses, so when I order delivery I have to explain my location perfectly in reference to land marks: across from the government building, up the street from the Thai restaurant and next to that one gas station. I cannot tell you how many times the delivery boys have gotten lost. When I am too tired of describing, I call one of the places that saves your telephone number so my address is already in their delivery system.

Then there was the time I ordered chicken. I wanted grilled chicken skewers (‘taouk’ as they call it here) and the call center woman asked me if I wanted it ‘fresh’. Of course, I want my chicken fresh! What type of a question is that. The end result was a pack of chicken pieces that were raw. I should have known she meant uncooked by using the word fresh. I definitely learned a lesson there. Next time, I’m told, I must specify that I want the chicken ‘ready.’

Other than a few mini delivery disasters, I have settled in without much of a fuss. For any of you worried about my sleep patterns, I am happy to announce that I have now moved apartments and so am not woken up by the bulldozers on Saturdays.

We have had odd weather here, including rain in May, and so I still haven’t gotten to the beach. Soon, hopefully, because someone is craving summer.

On assignment for my job at a Lebanese cooking class

On assignment for my job at a Lebanese cooking class (I’m back center)

Neophyte of Beirut Ep. 1

Living on ones own for the first time is an experience in itself, wherever that place may be! And, Beirut has in store some interesting twists for this newbie.

Let’s start with my first shower. I turned on the tap and to my joy the water ran warm! I breathed a sigh of relief. I remember too well having to heat water on the stove to wash when I lived in Italy. But, when done, I opened the curtain to find my bathroom flooded! I had put the shower curtain inside the rim of the shower boundaries, like I was instructed, but I guess that was not enough! Now, every time I shower I expect the puddle and the fact it won’t dry for a few hours even with the floor drains.

IMG_0623

The construction outside my window, under my deck!

Then, the morning of my first day I was surprised to find myself awake at seven am.  “Why?” I asked myself drowsily after I had glanced at my cell phone watch.  The answer would lie in front of me when I opened my curtains. My studio was right on top of a major construction site. And, unlike in the States where time regulations are generally obeyed (noise production can’t commence until after nine am), this certainly was not the case here! And to my shock, construction continued on Saturday morning too! Sunday seems to be the only day of rest, at least in this part of town.

Another snafu occurred, this time under the category “my bad,” when after showering I found the bathroom undulating with at least two inches of water. But, not just any water, dirty water!  I thought it was due to my hair stuck in the drain but, upon returning later in the evening, I was greeted with reprimands: NO TOILET PAPER down the toilet! There is a wastebasket right on the side for all paper materials!” (This is, of course, all in a mix of French and Arabic).  I must have turned bright red from embarrassment, “I really didn’t know! In America we flush paper down the toilet no problem. Nobody told me you didn’t here!” Today, I was again scolded; this time by the once-weekly maid who explicitly told me what, and I mean EVERYTHING, that came up through the drains due to my flushing of paper.  Even though I spent the past summer here in Beirut, I never came to learn of this rule, which must be second nature for Lebanese.

Up next: Decoding the MANY different types of marriages in Islam

Living Beirut Off-Season

So, after a stint in San Francisco, where I worked as the Social Media Intern for the co-working space HUB, I am back in Beirut, Lebanon.
LIVING.

As I compare my first impressions from June and my new insights, I see how these two experiences may have nothing in common except for country.
This past summer, spent studying Modern Standard Arabic at the American University of Beirut (AUB), I passed all my time studying (and clubbing once in a while!). Here again, I foresee a more laid back Mediterranean approach to Beirut including journalistic internships, many political and social discussions and evenings spent by the sea.
On my first trip to Beirut, I lived in the AUB dorms and hence, similar to American colleges, I lived in ‘the campus bubble.’ However, this time around, I am living in my own studio! And to make it even more of a pivotal experience, this is the first time I live alone! No roommate or family!

Contrasting my then and now, I must take note of the ease I feel in just being. The anxiety I felt during the first weeks of the summer here are nowhere in sight. Even though I didn’t really know the lay of neighborhood I am living in, my first day here I explored and climbed comfortably in contrast to my first weeks in Hamra when I was at AUB. Before, I felt like a passer by, now, I feel this is my home. I have explored more in a few days than I did in all my two months of intensive Arabic study!
One may ask, why the shift? It is possibly because I now understand much more Lebanese language than I did when I came during the summer time? or maybe because I know more of the etiquette, the do’s and don’ts? I would like to think that it is both of those, plus the amount of personal growth experienced during the past six months out of conventional college.

Beirut feels different even to Lebanese. While my comfort is a positive, many Lebanese feel true stagnancy in the city’s core. Beirut itself is empty, and not just in comparison to the summer months! Due to khaliji (Gulf states) boycott of a certain Lebanese organization, many restaurants and hotels are worrisomely empty. Even Petit Café, a famously packed buzzing spot over looking Raoche, the notable Lebanese rock formation, had more open seats than not and while having desert at Moevanpick, a luxery hotel over looking the coast, I found myself “owning” the terrace. I was the only one out there!

It is so odd to experience the city of such pumping energy beating at a calmer rate.

But, in the slower tempo, I feel I am truly living the city.

At Petit Cafe

At Petit Cafe

Democracy or Democrazy?

Election Day has come and gone but, once again  I have been  reminded of a point I merely hinted at in a prior post; the happy joyful illusion of our supposed total freedom and right of choice as Americans. The greatest example of this chimera was once again, right in front of our eyes in the Presidential race, which, from the writing of our constitution, has been based on a two party system. In essence, the White House is handed between “elephant” and “donkey” every four or eight years, redecorated on the qualms of the First Lady with the chairs in the Oval Office refitted to the comfort of the Chief in Command.

So, I have had to ask, do we really live in a democracy? To me, our democracy seems to be solely the jostling of money from the right hand to the left in order to see who will come out on top.

I argue that the U.S. is NOT a pure democracy in the core of the word:  “Democracy: a form of government in which all eligible citizens have an equal say in the decisions that affect their lives,” since it is money that creates a transparently lopsided playing field.  We use a unique interpretation of the word, which the majority of us seem quite content not to meddle with, and call our country the best democracy of the world.

In comparison to a vast majority of countries, we have amazing freedoms, electricity and hot running water, a good sanitation system, paved highways, public transportation, an economy that, while extremely weak, has not lost all credibility. We have a currency worth something and a passport that allows us entrance into most lands. We have foreign embassies that can protect us (usually!), and a strong military.  Now that we have established these points, one can understand why we, for hundreds and hundreds of years – and most likely the years to come — have not questioned our form of democracy. This leads me to ask,  how can we judge other forms of governorship if we don’t really live under total democracy?

As stated above, the U.S. largely provides its citizens with a sense of security, which, in part, explains why the American masses support their government in “democratizing” other countries. We want to be seen as the model and the leader and want other countries to follow us.  But, why should we try to impose our type of democracy on countries that are happy with their current situation.  As we are fine with our “democrazy,” let those other states have theirs as well.

Now to why I did  vote for one of the two parties, even though I think my vote is just enabling the “faux” democracy?  After railing on about not living in a true democracy why fall into the same pit whole? Why not vote for a third party or not vote at all? While I want that fairy tale ending, I am a realist when it comes to politics in my country. If I were to vote, for example, for the Green party, while I may have been considered a rebel exercising her hand at the system, I know I would not be changing anything.

One could argue, we have a two party race because of people with the same mentality as YOU (I am talking to myself here), but I disagree. As long as no laws are put in place, restricting big money endorsements in these two parties, red and blue will be our ONLY colors. While the parties have become more and more similar, like our blood which runs blue until coming in contact with oxygen and turning red and visa versa, the parties have come to exist on each others’ breath. I voted because I know our president will be, sadly, either  Republican or  Democrat.

And so, while not even close to perfect, I will continue to take advantage of my ability to vote and the many privileges that come along with my birth right in this country, and the illusions that my  “democrazy” provides.

Under Objective Eyes

One of the best things about being around someone that is not family, not of “the same cloth,” is that, if you allow yourself, this person enables you to see your surroundings objectively under new light.

While, for some, it may be painful to see their backyard in reveal, for me, the experience has been one of relief and clarity — my intuition has finally received some sort of back up support!

Now, to the meat (Certified Organic, of course): Every city, neighborhood or house has it’s own culture, unique norms and social constructs. The core of any such assemblage is created by the gradual solidification of a specific belief, often to the effect of the eventual exclusion of others. As of right now, my surroundings largely consist of liberal, highly educated, highly-travelled and well-off individuals.  And put simply, this group of people seem to have bought into the lure of the meme of Organic. To exemplify the extent to which an idea can take over unassumingly, I am going to talk about the community of Organic followers.

The idea of Organic has, in the last few years, become so common—thus so watered down, that it has lost its true meaning. It has been spun by the “socially conscious” into a belief, without them even realizing they are doing so.

I cannot tell you how many times the word, in its noun and adjective forms, comes up in conversation, most often when the topic is not even food. At a recent conference I attended, the word got dropped in almost all of the plenary sessions presented, and let me mention: this was a conference on IMPACT INVESTING!

How many times have I seen my own mother pick up health products, energy drinks, vitamins, oils and supplements JUST BECAUSE they are labeled Organic? Each week a new item comes up, organic garments are woven, new soaps are created and thus she feels, like many others in her community, that she must buy every new thing with that Organic CCOF label.  I have seen how, as the product is replaced by another Organic product, she too will buy that one, use it for a few months and then move onto the next Organic fad.

While buying and “living Organic” is not the worst agenda a group can have, it has made me realize how easily subconscious waves can be spread without ever being seen or processed as such by the entity in focus.

It is fascinating to see hypotheses regurgitated over and over again in this pin pointed group, and to see how do’s become norms and norms because absolutes. And as consolidation of an idea occurs, the confidence in that label morphs into the shunning of those who do not comply with the “rules.”

I agree that health is important, nutrition and exercise are key but, pouring Vanilla CoffeeMate creamer into my guest’s hot mug, instead of the Organic alternative, is not going to kill; it will just shave off a bit of the majority’s untouchability so coveted.

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