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Under Objective Eyes

One of the best things about being around someone that is not family, not of “the same cloth,” is that, if you allow yourself, this person enables you to see your surroundings objectively under new light.

While, for some, it may be painful to see their backyard in reveal, for me, the experience has been one of relief and clarity — my intuition has finally received some sort of back up support!

Now, to the meat (Certified Organic, of course): Every city, neighborhood or house has it’s own culture, unique norms and social constructs. The core of any such assemblage is created by the gradual solidification of a specific belief, often to the effect of the eventual exclusion of others. As of right now, my surroundings largely consist of liberal, highly educated, highly-travelled and well-off individuals.  And put simply, this group of people seem to have bought into the lure of the meme of Organic. To exemplify the extent to which an idea can take over unassumingly, I am going to talk about the community of Organic followers.

The idea of Organic has, in the last few years, become so common—thus so watered down, that it has lost its true meaning. It has been spun by the “socially conscious” into a belief, without them even realizing they are doing so.

I cannot tell you how many times the word, in its noun and adjective forms, comes up in conversation, most often when the topic is not even food. At a recent conference I attended, the word got dropped in almost all of the plenary sessions presented, and let me mention: this was a conference on IMPACT INVESTING!

How many times have I seen my own mother pick up health products, energy drinks, vitamins, oils and supplements JUST BECAUSE they are labeled Organic? Each week a new item comes up, organic garments are woven, new soaps are created and thus she feels, like many others in her community, that she must buy every new thing with that Organic CCOF label.  I have seen how, as the product is replaced by another Organic product, she too will buy that one, use it for a few months and then move onto the next Organic fad.

While buying and “living Organic” is not the worst agenda a group can have, it has made me realize how easily subconscious waves can be spread without ever being seen or processed as such by the entity in focus.

It is fascinating to see hypotheses regurgitated over and over again in this pin pointed group, and to see how do’s become norms and norms because absolutes. And as consolidation of an idea occurs, the confidence in that label morphs into the shunning of those who do not comply with the “rules.”

I agree that health is important, nutrition and exercise are key but, pouring Vanilla CoffeeMate creamer into my guest’s hot mug, instead of the Organic alternative, is not going to kill; it will just shave off a bit of the majority’s untouchability so coveted.

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